While there have been over 600,000 Coronavirus cases in the U.S., every single American has been influenced by the COVID-19 outbreak and shutdown.
Recently, we have been seeing unprecedented occurrences in the economy. Businesses were forced to close their doors, over 3,000,000 Americans filed for unemployment, and the stock exchange plummeted. But the nation will eventually get through all of this, and the economy will bounce back.
To help get your business ready for the end of the COVID-19 catastrophe, we’ve put together a listing of digital marketing approaches you can use through Digital Agency in Dallas today to set your business apart. In the end, we have been through with all the Coronavirus pandemic, it’s likely to be significant for organizations to bounce back in the next half of 2020.
- Directory Listings
Composing a free directory list is just like the traditional marketing way of listing your company in the Yellow Pages. Adding your listing to a business directory is a fast way to get a step ahead of your competition.
Companies can be categorized by niche, size, location, or action. All you need to do is find a good directory that pertains to your business and link to it. This can help get greater exposure to your website and draw in top-quality traffic.
The people who visit these directories are far more likely to need your services. Why else are they there? Furthermore, many small business directories make it possible for clients to leave reviews, ratings, and testimonials. Having great reviews located right along with your own contact information makes it easy for clients to put their confidence in you and then find your organization.
- Local Citations
These listings are specifically designed to help local searchers locate the information they need about businesses. When you have a physical location, this can be a terrific way to create traffic.
Google rankings are affected by a business’ number of citations, their accuracy, and the quality of the platforms they’re on. Any inaccurate data in your listing can dissuade customers and provide your business with a terrible reputation. If you are not taking advantage of local citations, it is likely that your competitors are using this online advertising tactic and receiving local traffic.
- Google My Business
Getting about 75% of background searches, Google dominates the other search engines. And an upgraded Google My Business Listing is a free, simple way to earn clients from the immediate area.
A map with three local results is located under the paid advertisements but before search results. To find its way towards the top of listings, your entry needs to be optimized and filled out completely. GMB provides useful statics that reveals how your audience is engaging with your profile and postings, and you can track website traffic with the assistance of Google Analytics.
Also, you can email your clients a link to your list, ask them to leave a review, and thank them for providing a positive rating. A customer review is just like a paragraph recommendation to the company that provides credibility. More than 50% of customers use a business if it has positive evaluations in the Google Local Pack.
If you want to attract new customers and keep current customers engaged with your website, a great, inexpensive online marketing strategy is creating blog posts.
According to HubSpot, marketers that prioritize blogging are 13 times more likely to find a fantastic ROI (Return on Investment). Search engines (like Google and Yahoo) are more likely to rank your site higher if it regularly increases new, relevant content. Blogs provide a simple way to get this done, and they’re able to set your company apart as an industry expert. If you provide people with sufficient helpful, informative blogs, they will eventually see you as their go-to source inside your industry. Also, individuals are more inclined to share a top-quality blog post on social media, attracting an even wider audience.
- Guest Blogging
Whether you are an individual or a big business, guest blogging is a fantastic way to instantly generate quality traffic for your website. Contributing practical recommendations to an authoritative blog with routine traffic proves your authenticity to a larger audience.
More people learn about you, appreciate the knowledge you shared, and remember you when they want your services. Ensure to stick to your brand’s voice in all of your posts. If the blog you are writing allows you to leave a link for your website, do not forget to add it to your backlink profile.
Google has a huge number of different ranking factors, but one of the top factors is backlinks. According to an Ahrefs study, over 67% of sites don’t even have a single backlink. To further help your rankings, you need to create SEO backlinks to top-quality relevant websites –not spammy sites with no authority.
Getting a vote of confidence from a well-known site lets search engines know that you’re reputable. When a search engine crawls your page, it doesn’t only look at your site’s content. It also studies the number of hyperlinks that are coming from quality websites towards you. Additionally, backlinks can help create brand awareness and draw traffic towards your site. However, you don’t want to overuse backlinking or cover topics that people will not search for–Google will penalize you for this. To prevent you from this and get quality backlinks you can contact ioVista that provides the best SEO in Dallas.
- Social Media Posts
Together with the COVID-19 lockdown, more people than ever are going online and using social media to connect with the external world. If you would like to come up with a younger customer base, your online advertising campaign needs to incorporate social media platforms.
Quicker than ever, customers can leave grievances and feedback with companies, who will then react with fantastic customer service. Consumers feel like they’re being discovered and are appreciated. This could enable you to build a great reputation and humanize your brand. When you are connecting with people, and they feel like they’re getting to know you personally–they are more likely to work with you. Don’t forget to include links to your site in your posts.
Digital marketing is a long-term solution that can help your business long after the Coronavirus shutdown is over. If you need assistance in developing effective online advertising, get in contact with the professionals at ioVista today!
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.